Business & Management Track

Sessions | Speakers

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JUST ANNOUNCED! Highlighted Sessions:

• Stability in Stormy Weather
  Speaker(s): Albert Reed, Bill Reed (Demiurge Studios)
  Overview: Small and mid-sized game development studios are notoriously forced to rapidly shrink and expand. Demiurge Studios father-and-son management team, Bill and Albert Reed present proven strategies that can help small studios run a stable business in an unstable industry. Read more...
• Moving Targets: How Audience Demographic Shifts & Trends are Changing Gamer Attitudes
  Speaker(s): Edward Hunter (Gaming Solutions, comScore)
  Overview: The lecture will lead through the gaming audience(s) demographic compositions and will drill into key demographic breakouts. It will examine online behavioral drivers to gaming such as genre, gaming information site content consumption and exposure to digital advertising. It will cover new opportunity for developers and publishers within in game advertising by leveraging game audience measurement. It will cover predictions into demographic market sizes in the future. Read more...

• Early Stage Funding for Video Game Start Ups
  Speaker(s): Matthew Le Merle (Gameplay Holdings and Keiretsu Forum)
  Overview: Funding a game company is often the last, and most crucial step in realizing the vision of an independent development studio or gaming start-up. This session focuses on how independent developers and gaming start-ups should go about the challenge of acquiring early stage funding. It involves a discussion of what works, what does not, and how companies can bridge the gap to VC funding. Read more...

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The Business and Management Track looks at the game development process from the standpoint of running the business and offers proven strategies for the developer who needs to understand complex business issues.

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